Aberdeen pub wins Beautiful Beer Prize
19.12.2006

The New Mains of Scotstown Inn in Aberdeen has become the first pub in Scotland to achieve a Beautiful Beer Award. Licensees Martin Young & Claire Knox received their Gold Award from the Lord Provost of Aberdeen, John Reynolds.

Presenting the Award, Mr Reynolds said, “Enjoying a refreshing glass of beer in the pub is one of the great pleasures of life in this country. Martin, Claire and their team have clearly invested time and effort in ensuring that the beer they serve is always top quality, and they deserve to win this first Beautiful Beer Award in Scotland.”

The team at the Punch Taverns pub went through a rigorous ‘cellar to glass’ assessment in order to achieve the Award and receive a Beautiful Beer plaque. Sue Allen, Punch Taverns’ regional operations director, commented, “To be the first in Scotland to receive this recognition from the Beautiful Beer campaign speaks volumes about the pub’s excellent standards and its staff’s commitment to not just meeting but exceeding customer expectations.”

The Beautiful Beer Awards were launched by the British Beer & Pub Association in March this year. They are designed to recognise pubs delivering ‘excellence in beer’, and to give pubgoers a ‘badge of quality assurance’ that helps them choose a pub where they can be guaranteed a great beer. To date, around 100 Awards have been given to pubs, and applications have been received from managed, tenanted and freehouses.

Caption to image: John Reynolds, Lord Provost of Aberdeen, presents a Beautiful Beer Award to Claire Knox, licensee at the New Mains of Scotstown Inn. The pub is the first in Scotland to receive a Beautiful Beer Award.

Notes to editor:
Pub details: New Mains of Scotstown Inn, Jesmond Square East, Bridge of Don, Aberdeen

Tel:01224 825222. Licensees: Martin Young & Claire Knox

The Beautiful Beer Awards were launched in March 2006. Pubs can apply to be assessed for either the Gold Award, which recognises great quality beer, or the higher, Platinum Award, which rewards pubs that are actively promoting their beers by offering a variety of beers and beer glasses, beer lists, beer and food matching and beer tastings.

The Awards are part of the Beautiful Beer campaign, which aims to change the image of beer and encourage more people to choose beer on more occasions, particularly as a drink to enjoy with food. For more information, visit www.beautifulbeer.com

For further information contact:
Ros Shiel
PR manager
ros.shiel@beautifulbeer.com
Tel: 020 7627 9152