So, you think a Beautiful Beer plaque would sit nicely outside your pub? Follow our step-by-step guide to applying for your Award.
Choose your level - Gold or Platinum?
Gold Award
To achieve a Gold Award, you must demonstrate best practice
in cellar management, beer dispense, bar presentation
and beer quality. The assessor will look in your cellar, as well as sample
a number of your draught and bottled beers.
Platinum Award
The Platinum Award is the ultimate Award for
beer quality and presentation. It demands the
same excellent beer quality standards as for
the Gold Award, in addition to outstanding presentation
of beer in your pub. In practice, this means a great range of beer
styles, visible beer lists or chalkboards, expert staff and, generally,
beer and food matching.
Read our guidance documents for gold or platinum
Apply by downloading one of our application forms above (step 2), and returning it with a cheque for the fee (see ‘Award fees at a glance’ below).
When we receive your application form and fee payment, we will phone or email you to arrange a date for your assessment.
Award fees at a glance
Gold Award
- £150 + VAT
- Renewal (after 1 year): £110 + VAT
Gold & Platinum (assessed on same day)
- £190 + VAT
- Renewal (after 1 year) £150 + VAT
Upgrade from Gold to Platinum
All fees above include
- Assessment by trained Beautiful Beer assessor
- Revisit after six months
- Beautiful Beer plaque for display outside pub
- Certificate for display inside pub
- Support for local marketing/PR of Award win